In 2010, Wayno conceived an idea to design a modern menswear line representing a Socially Enlightened culture. Cool Mentality Clothing blends style, versatility, and a high standard founded on the philosophy that anything positive can always be achieved. Cool Mentality Clothing reflects "Cool" as a being more than just a word to label ourselves but an entire lifestyle brand tailored by positive results of an enlightened mind.
Cool is Peace. Cool is Love. Cool is Unity.
-Cool Mentality Clothing
